Some time ago I wrote a blog (Hair Today, Gone Tomorrow) concerning hair and in it I mentioned an association between blond hair and the ancient way of identifying prostitutes. To those who rightfully chastised me: I was trying to make a point, but I made it incompletely and therefore misleadingly.
I said:
"Now the show also made reference to the scarcity of blond hair as the origin to its special importance and interest. Not entirely true. Yes, blond hair is less common than shades of brown or black, but if this were the directing variable, then red haired women would be in special demand, and they are not. In ancient times, prostitutes dyed their hair blond as a signal that they were in the sex business, to distinguish them from all others. That conditioning has carried a long way forward. Do blonds have more fun? Only if you are blond and a prostitute, and only if you consider prostitution "fun."
In an effort to be more intellectually honest, here is the rest of this story:
Sociobiological reasoning has it slightly deeper. First of all, prostitutes dyed their hair blond perhaps because Aphrodite, Greek goddess of love, was depicted with blond hair, and she was always one who conveyed youth, fertility, and beauty. But there are things beneath that: why was she shown this way?
Well, blond hair is more common among children, especially female children, owing to genetic differences in pigmentation. As women get older, their hair typically darkens. The almost Freudian notion is that therefore, blond hair evokes feelings and behaviors in men in the direction of fatherhood and paternalistic protection (a kind of ownership). So, as men prefer signs of youth and fertility (clearly demonstrated in research), blond women would be more likely to arouse this set of behaviors.
Blond hair dye in this country is 5 times more popular than any other color, and so there we are: blonds do "have more fun" because they evoke long buried sexual pursuit signals in the brains of men and gain additional social attention and invitations because of it.